Skip to main content
FormuleyFormuley
Start free

Beauty formulation and product launch software

Create beauty.
Make it happen.

Formulate, make and launch beauty products. Bring your ideas, your people and every step together.

Start freeSee how it works
For everyone making beauty
A lilac haircare bottle, tilted Your Next Big Thing carton, pink skincare jar and laboratory beaker on vivid fuchsia acrylic

INGREDIENTS · COST · REVIEW

FORMULA 03Pink cloud cream
  • Water72.0%
  • Glycerin5.0%
  • Panthenol2.0%

100 units

$1.20each

Quantity
100 units
Total cost
$120.00

Label review

2 details to check

Claims · directions · INCI

A WHOLE WORLD OF MAKERS

Your part in beauty.
Your place here.

From your first formulation class to your next production run. There’s a Formuley for the way you work.

Glass beakers and a formulation mixer on a sunlit laboratory workbench
01Beauty brandsTake your idea from first brief to your next launch.02FormulatorsCreate, cost and refine every formula.03Labs & manufacturersConnect client projects, samples and production.04SuppliersPut your ingredients in front of the people making beauty.05Educators & studentsTeach the science. Put it into practice.06Enterprise teamsBring teams together with control over your formula IP.

ONE CONNECTED WORKFLOW

The good part?
It all comes together.

Fewer scattered files. More space to create.

Formulate

A little idea.A real formula.

Build formulas, work with ingredients and see what each version costs. Keep the details behind every decision.

Explore formulation
See the details

Keep ingredient percentages, versions, supplier documents and costing together. Use connected calculators as you develop. Checks support your review; they do not replace testing or professional approval.

See plan inclusions
WATCH IT COME TOGETHER
See the whole idea take shape.

See formulation, costing, launch, the storefront and selling continue in one connected workflow.

Watch on YouTube ↗
Read the transcript

0:00 Learning to formulate is one milestone.

0:02 Turning that formula into a product customers can actually buy is the larger journey. Formuley gives beauty founders one connected place to build both.

0:12 Save every raw material once with its INCI name, supplier, documentation, cost, and working notes ready wherever

0:19 the product moves. Build formulas by phase, compare versions, and keep calculations beside the decisions behind

0:26 them. When enabled, guided Formuley AI works across the connected product journey. You make the final formulation,

0:33 validation, and release decisions. Take the exact version to the bench. Record the batch, observations, changes, and

0:40 results. See cost, margin, and technical gaps before packaging and launch choices become expensive. Product launch keeps

0:47 formula, batch, testing, packaging, label, evidence, and next decisions connected in one product record. When the product is ready, that journey

0:56 continues into Formuley Commerce. Shape the storefront beside the real preview.

1:01 Check the experience on desktop and mobile and publish only when you are ready. Then manage orders, inventory, manual fulfillment, branded customer

1:10 communication, and business activity from the same connected system.

1:15 You are not building a formula in one tool and rebuilding the product and business across five others.

1:22 From first formula to first customer, Formuley carries the work forward.

1:28 [Opening words unclear in source captions], launch it, sell it.

Make

Make a batch.Keep every detail.

Record what you made, what changed and what to try next. Keep samples, methods and results with the formula.

See how batches work
See the details

Follow samples, testing records, labels and batches as a product develops. Lab and team capabilities depend on your plan. Your team retains responsibility for release decisions and manufacturing approval.

See plan inclusions
Amber glass beaker and laboratory mixer on a formulation bench

Launch and sell

Your product.Out in the world.

Create your beauty website and connect products, orders and customer feedback to the work that started it all.

Explore Commerce
See the details

Website publishing, inquiries and checkout vary by plan. Live checkout requires an eligible paid plan, supported provider and completed onboarding. Launch records show what is complete and what still needs review.

See plan inclusions
Lilac bottle and skincare jar in a vivid pink launch presentation
See all the tools Explore ingredients Build your beauty website Find your plan

YOUR IDEA, ALL THE WAY THROUGH

Turn the formula into something real.

Formulate it, cost it, build the product page and get ready for the first order without rebuilding the story in five places.

Try Pro for 14 days

Start free with no card. If eligible, start a 14-day Pro trial with a card—$0 today, then $49/month unless you cancel before the first charge.

WATCH IT COME TOGETHER
See the whole idea take shape.

See formulation, costing, launch, the storefront and selling continue in one connected workflow.

Watch on YouTube ↗
Read the transcript

0:00 Learning to formulate is one milestone.

0:02 Turning that formula into a product customers can actually buy is the larger journey. Formuley gives beauty founders one connected place to build both.

0:12 Save every raw material once with its INCI name, supplier, documentation, cost, and working notes ready wherever

0:19 the product moves. Build formulas by phase, compare versions, and keep calculations beside the decisions behind

0:26 them. When enabled, guided Formuley AI works across the connected product journey. You make the final formulation,

0:33 validation, and release decisions. Take the exact version to the bench. Record the batch, observations, changes, and

0:40 results. See cost, margin, and technical gaps before packaging and launch choices become expensive. Product launch keeps

0:47 formula, batch, testing, packaging, label, evidence, and next decisions connected in one product record. When the product is ready, that journey

0:56 continues into Formuley Commerce. Shape the storefront beside the real preview.

1:01 Check the experience on desktop and mobile and publish only when you are ready. Then manage orders, inventory, manual fulfillment, branded customer

1:10 communication, and business activity from the same connected system.

1:15 You are not building a formula in one tool and rebuilding the product and business across five others.

1:22 From first formula to first customer, Formuley carries the work forward.

1:28 [Opening words unclear in source captions], launch it, sell it.

ROOM FOR THE WAY YOU WORK

Find the right plan.

Maker

More formulation capacity for individual makers.

$20/month

Pro

Develop, launch and sell your beauty products.

$49/month

Business

Client projects and collaboration for consulting chemists and teams.

$299/month

Lab

Production records, reviews and manufacturing handoffs.

$699/month

Education plansSupplier partnershipsEnterprise review

YOUR IDEAS ARE YOURS

Share the work.
Protect the formula.

Choose who can see your formulas and product records. Bring in your collaborators with the access they need.

How we protect your work

Formuley Bench Notes

Fresh ideas, straight from the bench.

Smart checks, sharper ingredient calls and expensive mistakes—so you don’t have to learn everything the hard way.

Next noteThe 3 numbers to lock before you make a batch

Good questions

Common questions

A few things you might be wondering.

What is Formuley?
Formuley is cosmetic formulation and product launch software. It brings ingredients, formula versions, costs, testing, manufacturing and selling together, so your product details stay connected as you grow.
Who is Formuley for?
Beauty brands, independent formulators, labs, manufacturers, ingredient suppliers, educators, students and enterprise teams. Each has its own tools and access, connected around the work of creating beauty products.
How are formulas and product records protected?
Your formulas are protected with encryption and access controls. Suppliers only see information they are authorized to access. Formuley does not train generalized AI models on customer formulas by default.
How should I start?
Start free with no card. If eligible, start a 14-day Pro trial with a card—$0 today, then $49/month unless you cancel before the first charge. Labs, suppliers, schools, and larger teams can request a demo tailored to their work. Already have formulas in another system? The team can help you plan an import.
View all FAQs

LET’S MAKE WHAT’S NEXT

Your next big thing
starts right here.

One formula or a whole product line. Make room for your ideas.

Start free
Explore plans and pricing