Claims are where formulation, marketing, testing, compliance, and risk meet. A claim that looks simple on a label can require formula evidence, supplier evidence, consumer data, clinical support, or revised wording.
The Short Answer
Cosmetic claims substantiation software should track claim text, market, risk level, required evidence, linked tests or documents, approved wording, rejected wording, and review status.
Formuley connects claims to the Product Launch File so teams can see which claims are ready, which need evidence, and which should be rewritten before launch.
What To Track
Useful claim workflows should include:
- Draft claim wording
- Market and channel
- Risk level
- Required evidence
- Linked studies, tests, supplier documents, or internal reviews
- Approved wording
- Rejected wording
- Reviewer notes
- Launch blocker status
This prevents claim history from living in scattered comments, label proofs, and email threads.
Why Claims Should Connect To Testing
Some claims depend on stability data. Some depend on consumer perception. Some depend on lab testing. Some depend on ingredient evidence. Claims should not be reviewed in isolation.
In a Product Launch OS, claims, testing, formula version, label, dossier, and launch status stay connected.
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