For beauty founders
From first formula to first order.
Make something worth putting your name on. Build the formula, know your costs and get ready to sell.
01 / Make it yours
A good product starts at the bench.
Keep ingredients, methods and observations with each version.
01Water phase
02Oil phase
03Emulsion
Explore the capabilities
From your first formula to launch.
Explore your tools
Your formula and ingredients
Turn an idea into a formula you can keep developing.
Capabilities and limits vary by plan.
- Formula versions
- Build by phase and percentage, save revisions, and compare changes.
- Raw materials
- Keep INCI, supplier files, notes, and ingredient costs together.
- AI and Deformulation
- Explore starting points and review suggestions before saving your own formula.
Testing, compliance, and labels
Know what needs attention before launch.
Market coverage and label capabilities depend on your plan.
- Samples and testing
- Save observations and stability results with the product.
- Market checks
- Review ingredient restrictions and missing information for supported markets.
- INCI and labels
- Prepare ingredient declarations and labels from your formula.
Making and product costs
Take the right version from the bench into a batch.
- Batch records
- Keep quantities, materials, and production notes together.
- Cost and margin
- Understand ingredient and packaging costs before setting a price.
- Product journey
- Keep packaging, evidence, and next steps connected to your product.
Your website and launch
Bring your product story and operations together.
Publishing and live checkout depend on your plan.
- Commerce Website
- Build your beauty storefront beside a real preview.
- Orders and inventory
- Manage stock, orders, and customer updates from connected records.
- Launch preparation
- Keep labels, claims, and supporting evidence with the product you plan to sell.
Inside Formuley Pro
See Formuley at work.
Transcript
0:00 Learning to formulate is one milestone.
0:02 Turning that formula into a product customers can actually buy is the larger journey. Formuley gives beauty founders one connected place to build both.
0:12 Save every raw material once with its INCI name, supplier, documentation, cost, and working notes ready wherever
0:19 the product moves. Build formulas by phase, compare versions, and keep calculations beside the decisions behind
0:26 them. When enabled, guided Formuley AI works across the connected product journey. You make the final formulation,
0:33 validation, and release decisions. Take the exact version to the bench. Record the batch, observations, changes, and
0:40 results. See cost, margin, and technical gaps before packaging and launch choices become expensive. Product launch keeps
0:47 formula, batch, testing, packaging, label, evidence, and next decisions connected in one product record. When the product is ready, that journey
0:56 continues into Formuley Commerce. Shape the storefront beside the real preview.
1:01 Check the experience on desktop and mobile and publish only when you are ready. Then manage orders, inventory, manual fulfillment, branded customer
1:10 communication, and business activity from the same connected system.
1:15 You are not building a formula in one tool and rebuilding the product and business across five others.
1:22 From first formula to first customer, Formuley carries the work forward.
1:28 [Opening words unclear in source captions], launch it, sell it.
02 / Meet your customers
Ready for its first order.
Publish approved product details, then manage orders and stock from the same workspace.
Explore Formuley Commerce ↗From sale to doorstep
Every order has a story.
Your product goes live. The order comes in. Stock updates, and the parcel heads out.
- 01Approved
- 02Live
- 03Paid
- 04Shipped
Choose your starting point
Your own beauty brand.
Pro connects your formulas, costs and launch work. Add an eligible Commerce Website when you are ready.
Try Pro →Formulating for clients?
Business adds client work, approvals and a Client Portal.
See Formuley Business ↗Beauty brand questions
Is Pro right for a founder-led beauty brand?
Yes. Pro brings formulas, costs, labels and launch work together for your own products.
When should I choose Business instead?
Choose Business when you formulate for clients and need shared work, approvals and a Client Portal.
How does Formuley Commerce connect?
Commerce carries approved product details into your website, orders and inventory.
Start with your first formula.
Give your next beauty idea a place to grow.