Founder of Formuley.
Cosmetic chemist and software engineer building the chemist-native operating system for beauty teams: formula records, supplier context, compliance, cost, production proof, education, and AI trust — one workflow.
NYSCC Suppliers' Day · May 19–20Pre-show
Tricelle will be at NYSCC Suppliers' Day with Formuley.
“Beauty teams have been duct-taping spreadsheets, PDFs, and email threads into a workflow for twenty years. The cost of that disconnect lands on the chemist. Formuley is what happens when a chemist who can ship code stops accepting it.”
Tricelle Gray · Founder, Formuley
Featured in Beauty Independent
A public point of view on beauty proof.
Founder POV
The Evidence Problem in Beauty expands this quote into Formuley's thesis on pricing, proof, supplier documentation, batch records, and formula history.
Founder Lens
Software shaped by formulation work — not the other way around.
Tricelle founded Formuley after seeing how much critical beauty product work still lived in spreadsheets, scattered documents, disconnected calculators, and end-of-process compliance checks.
Her work sits at the intersection of software engineering, formulation, supplier readiness, education workflows, and privacy-first AI. Formuley is designed to make that work more traceable before a formula becomes expensive to fix.
She still formulates. The roadmap is shaped by what gets in the way of finishing a real product, not what looks good in a deck.
Follow on LinkedIn
Two ways to stay in the loop.
Follow Formuley for product updates and follow Tricelle for the founder POV — chemist-native commentary, formulation industry takes, and behind-the-build.
What She Is Building Toward
A cleaner operating layer for beauty R&D.
Formula records that connect everything
Cost, sourcing, compliance, and batch proof — one record, one source of truth, one trail.
Privacy-safe supplier workflows
Suppliers see structured technical asks without ever seeing protected formulas. Trust by design.
AI that stays decision-support
Editorial-only ranking. Nothing ships without a chemist signing off.
Want to talk?
Scan, tap, or send me an email.
Founder windows are focused 20-minute conversations and tend to fill up first around big shows. Team demos cover everything chemists and indie founders typically want to see.
Book a meeting
Pick a window
Scan with your phone or open the scheduler. Confirmation lands instantly.