Founder of Formuley.
Cosmetic chemist and software engineer building the chemist-native operating system for beauty teams: formula records, supplier context, compliance, cost, production proof, education, and AI trust — one workflow.
“Beauty teams have been duct-taping spreadsheets, PDFs, and email threads into a workflow for twenty years. The cost of that disconnect lands on the chemist. Formuley is what happens when a chemist who can ship code stops accepting it.”
Tricelle Gray · Founder, Formuley
Featured in Beauty Independent
A public point of view on beauty proof.
Founder POV
The Evidence Problem in Beauty expands this quote into Formuley's thesis on pricing, proof, supplier documentation, batch records, and formula history.
Founder Lens
Software shaped by formulation work — not the other way around.
Tricelle founded Formuley after seeing how much critical beauty product work still lived in spreadsheets, scattered documents, disconnected calculators, and end-of-process compliance checks.
Her work sits at the intersection of software engineering, formulation, supplier readiness, education workflows, and privacy-first AI. Formuley is designed to make that work more traceable before a formula becomes expensive to fix.
She still formulates. The roadmap is shaped by what gets in the way of finishing a real product, not what looks good in a deck.
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Follow Formuley for product updates and follow Tricelle for the founder POV — chemist-native commentary, formulation industry takes, and behind-the-build.
What She Is Building Toward
A cleaner product-development system for beauty R&D.
Formula records that connect everything
Cost, sourcing, compliance, and batch proof — one record, one source of truth, one trail.
Privacy-safe supplier workflows
Suppliers see structured technical asks without ever seeing protected formulas. Trust by design.
AI that stays decision-support
Editorial-only ranking. Nothing ships without a chemist signing off.
Founder contact
For press, partnerships, and serious platform conversations.
Use the contact page for partnership notes, interview requests, supplier conversations, or platform questions. The team will route the message to the right place.
Founder press
Founder commentary, interview requests, and founder profile.
Partnerships
Supplier, education, lab, and enterprise conversations.
Platform
Formula records, client workflows, AI review, and launch proof.