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Function pathway

Humectants

Helps attract or hold water within a cosmetic formula and at the application surface.

Function answer

What do humectants do?

Helps attract or hold water within a cosmetic formula and at the application surface.

Formulation check

What to evaluate

Balance the level with climate, sensory goals, and the rest of the water-binding system.

  • hydrating serums
  • lotions and creams
  • hair conditioners