Give beauty brands a site people remember.
Give labs a page buyers trust.
Maker Sites turns Formuley into your public-facing launch layer. Beauty brands get a more editorial site for products, story, and sales. Labs get a cleaner, trust-first page for capabilities, proof, and serious inquiries.
Themes
Light or dark
Built for
Beauty brands + labs
Continuity
Compact live mode
The kind of beauty site you are proud to send people to.
Product launches, founder story, and signature products all get a prettier public frame, with lighter or moodier directions depending on the brand.
Hero story
Velvet Dew Atelier
Stronger first impression
A cleaner hero and sharper hierarchy make the page feel more expensive and easier to trust at a glance.
More beauty-native polish
Formuley blue stays central, but blush, champagne, and mint give the page the softer finish beauty brands expect.
A better upgrade reason
The live page, publish flow, and continuity story make Maker Sites feel like a real Pro+ value, not an extra checkbox.
This is not just a site builder. It is a stronger first impression.
Maker mode should help a beauty brand feel more desirable. Lab mode should help a buyer trust the operation faster. The product works when both sides feel sharp, intentional, and worth sharing.
Look premium faster
The system carries more of the visual weight, so the page feels finished sooner and doesn’t depend on endless design tweaking.
Themes with real taste
Beauty brands get softer, more editorial color stories. Labs get cleaner, calmer presentation that feels more credible from the first glance.
Publish like a launch
Going live ends with a clean URL, QR code, and share-ready assets, so the page feels ready to promote the moment it ships.
Protect the public impression
Verified email, stronger slug quality, and thoughtful search controls help the public page feel more serious and brand-safe.
Themes strong enough to shape the page before the user touches a color picker.
A smaller set of stronger themes keeps the product cleaner. Beauty brands get lighter or moodier directions with real personality. Labs get a more restrained lane built for clarity and trust.
Light or dark beauty
Soft Veil
For skincare, fragrance, and ritual brands that want an editorial look whether they lean soft and airy or richer and moodier.
Campaign energy
Studio Gloss
For launches that should feel high-gloss, current, and campaign-ready without slipping into visual clutter.
Sharp and credible
Clean Lab
For contract labs and technical operators who need cleaner hierarchy, calmer contrast, and a more trust-first public face.
Handmade polish
Warm Atelier
For soap, body care, and boutique brands that want warmth, craft, and charm without looking casual or unfinished.
From blank page to live link in one tight, polished flow.
The builder should feel like shipping a launch, not filling out settings. You make fewer decisions, keep the preview visible, and still leave with a page that feels considered.
Live builder
Preview never disappears
Velvet Dew
A page that already looks worth sharing.
Share
URL + QR
Theme
Soft Veil
Continuity
Compact live
Pick maker or lab mode
Beauty brands get a story-led layout. Labs get a sharper capability page built to create trust faster.
Choose a visual direction
Theme packs keep typography, palette, and section treatment aligned so the page feels cohesive instead of pieced together.
Curate only the public story
Products, services, proof, and links are entered intentionally so the final page feels chosen, not auto-generated.
Publish with a share kit
Go live with a clean URL, QR code, and polished share assets in one tight launch flow.
The same engine, tuned for two very different buyers.
Maker mode is there to build desire, identity, and momentum. Lab mode is there to create trust, show capability, and make the next inquiry feel obvious.
Maker mode
Built for indie beauty brands, launches, hero products, founder story, and a public presence that feels more elevated than a generic template.
Lab mode
Built for contract labs, capabilities, trust signals, service lanes, and a cleaner buyer-facing page that earns confidence faster.
Compact Live Mode protects the public URL if the full site needs to pause.
The continuity story matters: the page can remain publicly available in a reduced state instead of dropping off the internet the moment a plan changes.
Included on Pro+ because it should feel like a real reason to upgrade.
A polished public site is one of the clearest ways to make Formuley feel more valuable after trial, especially once that site is live and being shared.
Pro
One maker-mode site for founders and brands who need a public home that looks far better than a basic template.
Business
One included maker-mode site while the team manages formulas, sourcing, reporting, and launch work in the same platform.
Lab
One site with lab-mode sections for capabilities, trust signals, inquiry flow, and cleaner buyer-facing messaging.
Enterprise
One included site by default, with room to support larger teams, broader public programs, and more complex brand operations.
Simple on purpose. More convincing because of it.
Maker Sites stays focused so the product can put more energy into visual quality, cleaner defaults, and a better public result instead of a giant pile of website-builder options.
Is this a full website builder?
No. Maker Sites is intentionally opinionated: one strong public page with better defaults, not a sprawling drag-and-drop website platform.
Who gets access?
Maker Sites is included on Pro, Business, Lab, and Enterprise, with one public site included per account.
Can trial users publish?
Yes. Trial users can publish and share, with search visibility handled more carefully until the page is complete enough to trust publicly.
What happens if the plan changes?
The public URL can stay available in Compact Live Mode so the page does not just vanish while the full experience is paused.