THE FORMULEY FOUNDER FUND
2026 BEAUTY BUILD AWARD
Your idea doesn’t need
to be a brand yet.
Start with a beauty-product idea. Give it one simple page in Formuley and show us what you want to create, who it is for and why it should exist.
$500 cash · 12 months of Pro · strategy · Founder Kit · a produced Founder Spotlight
A product idea is enough. Shape it in about 10–15 minutes, review it, then publish when it feels ready.
Build my concept pageNo registered business, finished formula, product, inventory, packaging or sales needed.
Entry requires active paid Formuley Pro and a published concept page by September 26, 2026 at 11:59 p.m. MST. Monthly or annual Pro qualifies. A free trial does not qualify. View Official Rules
Entries are open. Build and publish your concept page by September 26.
Made for real mornings.Idea ready
ready to be seen.Meet the story →
IS OUT.2026
YOUR ENTRY, BUILT IN FORMULEY
Start with the idea. We’ll give it a place to live.
Your concept page is the submission.- 01
Tell us what you want to create
A working idea is enough. Use a temporary project name while you decide what the final brand should become.
- 02
Turn it into a concept page
Use Formuley Pro to describe the product idea, intended customer and founder vision on one clear page.
- 03
Review and publish
Accept the Official Rules, publish before the deadline and keep paid Pro and the selected page active through the cutoff.
WHY THIS EXISTS
Good ideas deserve
somewhere to go.
Beauty ideas often stall between a note and something the world can see. The Formuley Founder Fund gives one founder the tools, guidance, and visibility to move the idea forward.
- A clear product idea and customer
- A public concept page you control
- A practical starting point after the competition
WHAT YOU NEED
You already have the most important part: the idea.
Required
- A beauty-product idea
- An eligible adult entrant
- Active paid monthly or annual Formuley Pro
- One published Formuley concept page
- Acceptance of the Official Rules
- Completion before the deadline
Not required
- A registered company or finalized brand name
- A trademark or logo
- A finished formula or manufactured product
- Packaging, inventory, suppliers or a manufacturer
- Customers, sales or a live Commerce checkout
- Previous beauty experience or a large following
THE PRODUCT BRIDGE
Why paid Pro is part of the entry
Formuley Pro provides the tools used to create, edit and publish the concept page submitted for judging. Your page remains the starting point for your product story, whether or not you are selected.
Monthly or annual paid Pro qualifies. A free trial, Free account or Maker subscription does not qualify. Your subscription must be in an eligible active paid state at the competition deadline.THE FOUNDER LAUNCH PACKAGE
Backing for
the next step.
One selected founder will receive the Formuley Founder Launch Package. The Founder Spotlight is part of that prize; it is not the name of the competition.
LAUNCH
PACKAGE
A JUDGED COMPETITION
We’re looking for a clear idea and a founder ready to build it.
Judges evaluate the idea and its presentation. A completed product or launch-ready company is not expected.
Likes, follows, comments, shares, follower count and paid advertising do not affect judging.
- 40%
- Beauty-product idea and customer clarity
- 30%
- Founder vision and readiness
- 30%
- Concept-page clarity and completeness
KNOW WHEN YOU’RE READY
One view. Every requirement.
Formuley brings the plan, selected concept page, publication status, rules, and deadline together so your next step stays clear.
- Paid Formuley ProRequired
- Selected concept pageChoose one
- PublicationPublish
- Official RulesReview
FOUNDER FUND QUESTIONS
What you need to know.
Do I need an existing beauty brand?+
No. The idea can be the beginning of a future brand. A registered company, finalized brand name and logo are not required.
What if I have not chosen a name?+
Use a working project name or describe the product idea. You can edit the page later.
Do I need a finished formula?+
No. Your entry may begin with a product concept. Do not publish confidential formulation details.
Do I need a manufactured product?+
No. Manufacturing, inventory and packaging are not required.
Do I need to be selling already?+
No. Sales, customers and a live checkout are not required.
What must appear on the concept page?+
Explain what you want to create, who it is for and why you want to build it. The entry flow will guide you through the required information.
Does a Pro trial qualify?+
No. Paid monthly or annual Formuley Pro must be active at the deadline.
Does Maker qualify?+
No. The selected concept page must be published through an eligible paid Pro subscription.
Do I have to choose annual Pro?+
No. Monthly and annual paid Pro both qualify and are treated equally in judging.
Does buying Pro improve my score?+
No. The billing interval and amount paid do not affect judging.
Does my website need active checkout?+
No. The concept page must be published, but Commerce checkout and sales are not required.
Can an existing Formuley customer enter?+
Yes, if the same paid-plan, publication, deadline, and Official Rules requirements are met.
Can I update the page after publishing it?+
Before the deadline, you may edit and republish the selected concept page. Formuley will preserve the qualifying publication evidence used at the deadline.
Can I enter outside the United States?+
Eligibility depends on local law, the territories approved in the Official Rules and Formuley Pro availability.
Do social actions help my entry?+
No. Following, liking, commenting, tagging and sharing are optional and do not affect eligibility or judging.
How will I know my entry is ready?+
Your Founder Fund status page will show whether paid Pro is active, the Official Rules are accepted and the selected concept page is published.
Let the idea out
of your notes.
It does not have to be a company yet. Give it one clear page and show us where you want to take it.
Build my concept pagePaid Formuley Pro and publication by September 26, 2026 at 11:59 p.m. MST are required. Official Rules apply.
SPOTLIGHTYOUR
STORY
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