The Formuley Founder Fund · 2026 Beauty Build Award
2026 Beauty Build Award Official Rules
These rules explain what your entry needs, how it will be judged, and what the selected founder receives.
Entries are open. Start with an idea—no finished brand or product required. Submit by September 26, 2026 at 11:59 p.m. MST.
- Status
- Open
- Current rules
- September 2026 · Version 1
- Entries close
- September 26, 2026 at 11:59 p.m. MST
01 · Entry definition
One clear concept page.
Required
- An eligible adult entrant
- An active paid monthly or annual Formuley Pro subscription
- One owned Formuley concept page published before the deadline
- Acceptance of the approved Official Rules
- Continued paid-Pro and publication eligibility through the deadline
Not required
- A registered company or finalized brand name
- A trademark, logo or finished formula
- A manufactured product, packaging or inventory
- A supplier, manufacturer, customers or sales
- A live Commerce checkout
- Previous beauty-industry experience or a large social following
02 · The submission
What the concept page must explain
- 01A working project or product name
- 02A beauty-product category
- 03A short description of the product idea
- 04The intended customer or customer need
- 05Why the founder wants to create it
- 06A simple visual direction
A working name is allowed. The page may begin as a private draft, must be reviewed by the entrant and is never published automatically. Confidential formula details and unsupported cosmetic or medical claims must stay out of the public page.
03 · Judging
The idea and its presentation are what matter.
How clearly the concept explains what the entrant wants to create, who it is intended for and why it should exist.
How thoughtfully the entrant explains the reason for building the idea and the intention to continue developing it.
How clearly the published page presents the required idea, customer and founder-vision information.
Likes, follows, comments, shares, follower count, paid advertising, existing revenue and monthly versus annual billing do not affect judging.
Backing for the next step.
One selected founder will receive the Formuley Founder Launch Package:
- $500 cash
- 12 months of Formuley Pro credited to the winner’s account
- A personalized Formuley Founder Kit
- A private strategy session with a cosmetic chemist
- A focused 30-day launch and marketing roadmap
- A professionally produced Founder Spotlight published by Formuley
Eligibility summary
Complete the same clear requirements by the deadline.
Open to eligible adults where local law and Formuley Pro availability allow. Entries must be completed by September 26, 2026 at 11:59 p.m. MST. Formuley verifies the entrant, paid-Pro status, concept-page ownership, publication, and rules acceptance before judging.
Paid monthly and annual Pro entries receive the same judging treatment. Buying Pro, choosing annual billing, or spending more does not improve an entry’s score.
Build my concept page