The chemist-nativeoperating systemfor beauty
Formuley is built to chemist-grade standards, but intuitive enough for indie brands, labs, schools, suppliers, and consultants to run formulas, connected AI, sourcing, cost control, compliance, traceable batches, and education in one workflow.
See formulas, AI, and production stay connected
Watch formulation, connected AI, sourcing, margin control, compliance, and traceable production move together in one workflow built for real beauty operations.
What stays connected in one operating layer
Step 1
Run one formula record from review to release
Real formula record
Your working formula record keeps cost, compliance, labels, and batch start in one place.
What this step unlocks
See ingredients, units, total cost, and unit cost without leaving the formula
Open compliance, INCI, labels, or batch start from that same record
Keep versions attached to the formula instead of copied sheets
Why it matters
Teams moving a formula into launch without spreadsheet drift.
Chemist-grade AI the whole beauty team can use
Ask Formuley and Ny are built on real formula, batch, compliance, and workflow context, so chemists trust the rigor. The experience stays clear and guided, so the rest of the beauty team can move fast.
Exact percentages, supplier details, and cost breakdowns stay out of external AI by default unless you explicitly submit content into a workflow that needs it.
Ask Formuley
Concierge + premium copilot
Review this formula, tell me what looks risky before batching, and give me the fastest next step.
Here are the best next lanes: • Review preservative fit against the final pH range • Confirm fragrance and process risk before release • Run Pre-Batch Check to verify lots and method steps before production
What's the fastest next step?
Start with Review Formula, then run Pre-Batch Check before release. If you want, I can also pull the best help doc or open the right calculator from here.
Formulate for Real Hair
Set the target profile before you build, then get ingredient compatibility and strategy guidance made for haircare formulas, especially natural and textured hair.
Strong fit for haircare brands
A deep conditioner for 4c coily, high-porosity hair should not be built the same way as a formula for fine, low-porosity strands. Formuley makes that difference visible inside the workflow.
Hair Profile Formulation
Target profile + strategy + compatibility
Target Hair Profile
Deep Conditioner - profile aware
Seal in moisture
Flag formulas that hydrate without enough sealing support for high-porosity hair.
Prioritize slip
Guide detangling-friendly choices for coily patterns before the batch reaches the bench.
Watch the scalp
Catch harsh surfactants when the target profile points to dry or sensitive scalp needs.
Formula Compatibility
84% Great match
Shea Butter
Great match
Hydrolyzed Oat Protein
Great match
Glycerin
Okay match
Sodium Lauryl Sulfate
Avoid
The same operational failures keep repeating
Across brands, labs, consultants, and growing beauty teams, margin, compliance, sourcing, and production still break down in the same disconnected places.
“I spent 3 hours calculating costs for ONE batch. Then found an error and had to start over.”
“I've been selling for 2 years and just realized I was LOSING money on my best-seller.”
“My supplier raised prices 18% and I didn't notice for 4 months. Lost over $800 in margin.”
“I have 47 formulas in 12 different spreadsheets. I can never find what I need.”
“I got asked for GMP documentation by a retailer. I have no idea where to start.”
“I don't know if my labels are FDA compliant. What if someone has a reaction?”
There's a better operating system.
Formuley replaces spreadsheet sprawl with review-ready formulas, margin control, compliance, and traceable production in one connected workflow.
Still running beauty operations across spreadsheets? See how Formuley compares
Switch in Minutes, Not Months
Import your formulas from spreadsheets, other tools, or even a photo of your notebook. Formuley maps the raw materials and handles the rest.
Upload
Drop in your existing data from any source
Extract
AI reads, maps, and validates everything
Done
Your formula is ready with all data intact
Hydrating Lotion v1
3 phases · 12 ingredients
Water
Aqua
Cetearyl Alcohol
Cetearyl Alcohol
Phenoxyethanol
Phenoxyethanol
Profit Guardian
Catches cost spikes with exact triggers, linked margin context, and recovery moves.
Example: Shea butter rises 22%, three formulas recalculate, and the alert shows which SKU needs attention first.
Suggested next move: review supplier or raise price by the shown delta
Profit Guardian
Explainable monitoring
Shea Butter increased and recalculated 3 linked formulas
Lavender Body Butter now sits 4pp under its target margin
24
Formulas hit
3
Open alerts
+$1.10
Price move
Label Preview
Hydrating Body Lotion - 250ml
Aqua, Glycerin, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Butyrospermum Parkii Butter, Tocopheryl Acetate, Phenoxyethanol, Citric Acid
Japan: Label language requirement
Japanese translation required for all ingredient names
7 Markets. One Compliance Engine.
Check every label against FDA, EU, UK, Canada, Japan, Australia, and ASEAN rules before a single product ships.
Caught before it shipped
A non-compliant preservative flagged for an EU shipment. Resolved in seconds, not after a recall.
Making Mode with Ask Ny
Step-by-step batch guidance, warm next-step prompts from Ny, and optional browser voice controls so she can guide the batch on screen and out loud without leaving the workflow.
“I used to pause every 30 seconds to check my notebook. Now I just follow the screen.”
— How Making Mode transforms your workflow
Making Mode
Lavender Body Butter
Current Step
Heat Phase A to 70°C
Hold until uniform, then confirm before moving to combine.
Heat Phase A to 70°C, hold until uniform, then confirm before you move to combine. Ask what comes next and Ny keeps you on the right step here in Making Mode, on screen and out loud.
Raw materials charged
Connect Your Shopify Store to Your Formulas
Sync orders, map products to formulas, and track inventory costs automatically. No spreadsheet handoff required.
More connectors on the way. View integration roadmap
Shopify Sync
mystore.myshopify.com
Order synced
Rose Facial Serum x2
Inventory updated
Lavender Body Butter, 48 units
Product mapped
Vitamin C Cream → Formula #127
Cost recalculated
Margin updated to 62%
12
Products
8
Orders today
$1,240
Revenue synced
Beautiful brand pages. Clean lab pages.
Send a page that feels polished, not patched together. Beauty brands can go light or dark. Labs stay calm, clear, and ready for serious inbound work.
Beauty can go light or dark
Soft, polished, and product-led either way.
Labs stay clean and credible
Capabilities, trust, and quote-ready structure.
Private work moves inside
Client-safe portal once the conversation deepens.
A page that feels like your brand already made it.
Cleaner launch story, prettier product framing, and a page you are proud to send out.
Gold Hour Skin
Lab mode
Cleaner pages for capabilities, QA, and trust.
Public page outside. Protected work inside.
Built for every team behind a formula
From founder-led brands and contract labs to suppliers, consultants, and schools, Formuley is a modern, intuitive formulator platform that adapts to the operating reality behind modern beauty.
Your Formulas Are Your IP. We Protect Them Like It.
We make money from subscriptions — not from your formulas. That applies to AI too.
Your formula never leaves your workspace
Row-level security at the database layer plus minimal-context AI defaults keep private formulas out of other workspaces and out of broad private-data retrieval.
We never sell your data. We never train AI on it.
We make money from subscriptions, not from your IP. Your formulas are never used for advertising, model training, or shared with competitors.
You own everything. Export and leave anytime.
Your data is yours, always. Export your full formula library, raw materials, and batch records to CSV at any time, for any reason.
What changes when beauty work finally connects
Not vanity metrics. Real operational gains across brand, laboratory, supplier, and education workflows.
Formulas, raw materials, and batch records stop living in ten different places.
Cost drift and compliance issues start surfacing before they become launch blockers.
Teams stop rebuilding the same work across formulation, sourcing, QA, production, and reporting.
Protect margin, clean up launch prep, and keep product decisions tied to the formulas they affect.
Run isolated client workspaces, GMP-ready records, and traceability without stitching together multiple systems.
Show buyers where your catalog fits, support sourcing decisions with better context, and add perks without living in disconnected directories.
Teach on software that reflects the real industry, with branded portals, guided learning, and completion records.
Pricing preview
Pricing for Real Beauty Work
Start with a lightweight taste layer, then grow into the plan that fits your stage, whether you are launching a brand, running client work, scaling a lab, building a serious team, or turning Formuley into the platform your whole operation runs on.
Free
For exploring the workflow before you commit
$0/forever
- 2 formulas + 10 raw materials
- 1 active batch + 3 calculators
- Marketplace browse + free publishing
- Making Mode
Launch Rate
Pro
For growing brands that need the full operating system
$49/mo
- Unlimited formulas + raw materials
- Premium cosmetic copilot + AI Deformulator
- Profit Guardian + pricing calculator scenarios
- Maker Site included
Launch Rate
Lab
For contract labs and manufacturing teams
$399/mo
- 15 team seats
- GMP docs + MFR/BPR exports
- Lab-mode site + client delivery
Launch Rate
Maker
For solo formulators who need a quieter bridge before Pro.
$20/mo
Launch Rate
Business
For teams managing client workspaces, supplier ops, and shared approvals.
$179/mo
Maker Sites is included on Pro and above
Build one manual-entry public site inside Formuley. Pro and Business get the maker-style version, while Lab and Enterprise can switch into the lab-mode layout for capabilities, trust markers, and quote-ready positioning.