Using the Formula Generator

Overview

The AI Formula Generator creates a guided formulation brief from a natural-language description of your desired product. Instead of returning a production-ready recipe, it helps you tighten the product architecture, likely ingredient classes, process checkpoints, and validation plan before you build in the Formula Builder.

Premium formula guidance is available on paid plans and as a capped preview during the 14-day trial.

Accessing the Formula Generator

There are two ways to start:

• From the formulas list. Navigate to Formulas in the sidebar and click Guided Brief at the top of the page.
• From the chat panel. Open Ask Formuley and describe the product you want to create.

Both methods route into the same premium formulation workflow.

Generating a Guided Brief

1. Open the Formula Generator using one of the methods above.
2. Describe the product you want to create. For example: "a gentle face moisturizer with hyaluronic acid and ceramides for dry, sensitive skin."
3. Submit the request.
4. The AI returns a brief that typically includes:
   • a suggested product architecture
   • likely ingredient classes to consider
   • target ranges and process checkpoints
   • likely failure modes or missing information
   • a validation checklist for bench and release review
5. Review the brief carefully. Use it to decide what to bench first, what to keep simple, and what still needs supplier or compliance validation.

Refining and Iterating

You can continue refining through the chat interface. After receiving the initial brief, you can ask the AI to make adjustments such as:

• "Make this lighter and more suitable for oily skin."
• "Keep this silicone-free."
• "Reduce the number of moving parts."
• "Add a stronger barrier-support direction."
• "Rework this for EU compliance concerns."

Each follow-up request builds on the previous version in the current chat session.

Moving Into the Formula Builder

Once you are satisfied with the direction:

1. Open the Formula Builder from the formulas page.
2. Translate the brief into a real working formula with your selected raw materials.
3. Add method detail, pH targets, and any supporting notes needed for bench work.
4. Review the result with Review Formula, calculators, and your normal validation process.

See Formula Builder Overview for details on building and revising formulas inside Formuley.

Using Formula Review

If you already have a formula, Ask Formuley can help review it:

1. Open the formula.
2. Use Review Formula from the page or ask for a review in chat.
3. The AI highlights likely structural risks such as preservative/pH fit, process gaps, temperature-sensitive additions, or fragrance screening concerns.
4. Use the findings as a screening pass, then confirm them with supplier documentation, bench data, and your own QA process.

Using Alternatives and Troubleshooting

The same premium AI layer can also help you:

• troubleshoot instability or texture issues
• suggest safer, simpler, or cheaper test directions
• stress-test a formula before batching
• identify the next calculator or workflow to open

These suggestions are intended as controlled test lanes, not automatic substitutions.

Tips for Better Results

• Be specific about the product type. "A whipped body butter" is better than "a moisturizer."
• Mention your target audience. "For sensitive baby skin" or "for mature skin" helps the AI shape the architecture and validation concerns.
• Include desired properties. "Lightweight, fast-absorbing, matte finish" helps narrow the direction.
• Specify raw materials you want included or excluded.
• State regulatory or claim constraints when they matter.
• Always test before production. AI output is a guided starting point, not a guaranteed production formula.